Monthly Archives: October 2009

Web Analytics – The Medical Metaphor 7

I’m a metaphor guy. Here’s hoping you like them, too. I think they do a great job of explaining things without sounding whiny and desperate, and that’s great because the world of web analytics is getting very whiny and desperate for the recognition and authority we think we deserve. So, do we? Web Analytics-ology What […]

Has cash flow been demoted? Is audience the new king? 1

I was talking back and forth with someone I’ve begun working with on a few projects and he asked a great question about Google’s future: are they going to take over the world?  How can they give analytics away for free?  What does the future look like? I was writing a reply when I realized […]