Monthly Archives: April 2010

A Better Definition of Web Analytics 10

In my presentation yesterday (thanks to everyone who came!), I mentioned a new definition of web analytics after seeing how lame the definition on wikipedia is: Wikipedia: “web analytics” Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It’s not that this definition is […]

Speaking at AiMA Web Analytics SIG today Comments Off on Speaking at AiMA Web Analytics SIG today

If you’re bored, hungry, and want to talk about being a rock star web analytics dude, come to Maggiano’s Buckhead for heaping portions of pasta and reality. The topic today is how to get web analytics taken seriously in your organization.  When analysts cover the front page of the Wall St. Journal, why can’t we […]

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