I’ll be at COX headquarters tomorrow speaking about how to improve your marketing by asking the right questions. Part II will be a brief Google Analytics training. Here are the details. Hope you can make it!
Categories: Speaking
Wow. This is amazing. Check out the new delta.com home page. Now, yes, it is very pretty, but that’s not why it’s amazing. Airlines are notoriously tough companies, politically speaking. There are a lot of competing priorities, lots of people trying to earn their Christmas bonus by accomplishing goals that are often at ends with each […]
Categories: Case Studies
This post goes into why none of your marketing dollars are ever wasted, if you’re willing to put in the effort. Have a look and let me know what you think! I’ll try to be better about linking to the posts I do on other sites, but to get caught up, here you go: Search […]
Categories: Other Blogs
Jason Fried recently did an interview, and it’s phenomenal. Pay really close attention to minute 6+, where he talks about how important it is for people in different disciplines to understand business; why they are doing/making what they are doing/making. His examples and personal experience around this idea are spot-on. I have to cop and […]
Categories: Web Analytics in Business
A few months ago, I was riding to the airport from SMX/eMetrics Toronto with one of the most talented web analytics implementation people on the planet, and he told me a story I’ve used about a dozen times since. It’s not that he beat up Chuck Norris or anything crazy like that, it was just […]
Categories: Web Analytics in Business
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