Monthly Archives: September 2010

The role of statistics in web analytics 3

In analytics, I think there are some big misunderstandings out there in the world, to put it lightly. I think that one of the biggest misunderstandings is about the role of statistics in the world of web analytics. What role should statistics play? Can we call this stuff we do “web statistics?”  Are statistics people […]

New Search Engine Land post, have a read! Comments Off on New Search Engine Land post, have a read!

A post of mine was published over at search engine land today, titled “Think Like a Generalist so You can Act Like a Specialist.” The post is about why specialists can sometimes make harmful contributions to the big picture when they don’t think about their trade in a more global context. Have a look!