Monthly Archives: March 2011

Want your brain to explode? Check out this link. Comments Off on Want your brain to explode? Check out this link.

Mike Odin, a Sweden-based analyst mashup of Nikola Tesla and David Spade, has started a new blog called “Crunching the Web,” and I think you should give it a read. Why? Because at certain times of life, when you feel you’ve scaled the ladder of smarts, you need to be reminded that there are about […]

Atlanta Analytics comic #4 – People vs. Tools Comments Off on Atlanta Analytics comic #4 – People vs. Tools

I’ve been loving the comments Ned and I have been going back and forth on and decided that a comic would help explain the core concepts we are discussing. To illustrate this conversation, I now explore:  What would happen if I were attacked by people of varying expertise, using varyingly appropriate tools of war? My […]

Stop giving web analytics tools the credit YOU deserve 9

So, another day, another bunch of tweets about paid vs. free analytics tools. I’ve been wanting to weigh in on this for some time now, but it’s always been a struggle to not come across as a defender of free tools or sound like I’m coming down on paid tools. The truth is, I love […]

Are you an Outback Steakhouse analyst? 2

At the Outback, they try to promote a laid-back and personal experience. The waiters are friendly and willing to do what it takes to make you happy and enjoy your experience. And when they take your order, they sit right down in your booth with you, plop their notepad down on the table, walk you […]

Want web analytics to matter at your business? Here’s how. Comments Off on Want web analytics to matter at your business? Here’s how.

Go through this exercise, and you will instantly matter more than you ever dreamed possible. Here are the steps: Get a membership at an online broker like e*trade. Buy 1 share of your company’s stock. Make it move. The big disconnect in web analytics is that we keep talking about how what we do is […]

5 things that suck about Omniture Summit 3

I’m not there. Some great people I wanted to hang out with are there, and I’m not. There will probably be some great announcements and ideas I’m not going to hear about until later. I don’t get to enjoy the most ridiculously enormous hotel rooms ever built. Historically there’s been too much green stuff. It’s […]

Atlanta Analytics comics #3: “the ROI is IN the tool!” 1

Third in a web analytics comics series, promising to rob you of 30 seconds of your life.

AA terrible comics series #2 – “the jackalope” 1

Second in a series of comics, comedically equivalent to burnt rubber, drawn in the style of a 4th grader with ADHD.

AA terrible comics series – #1 “we’re keeping it” 3

First in a series of terribly animated and completely un-funny comics:

What does web analytics “create?” Comments Off on What does web analytics “create?”

I was doing my morning reading today and read Seth Godin’s most recent post “Who will say go?“. I think the post is different than the title may lead you to believe, but then again, I’m not a writer… Please read that post before continuing with this one (it’ll take you about a minute to […]