Monthly Archives: May 2011

What I believe about web analytics 2

I may have been making a mistake with this blog. Maybe even with my life (drama). I’ve been pushing opinions on people, and that’s really not something too many people like. So let me start over with something simple. Here is what I believe. Your mileage may vary. I believe that web analytics has the […]

The blind spot in your online marketing budget forecast 6

The CMOs and marketing folks of the world love one word beyond all others: budget. The bigger, the better. To say that one managed a $25 million (or $250 or $2.5B, or whatever) marketing budget on a resume opens a lot of doors out there, even if that budget wasn’t managed all that well. But […]

Why would you join the Web Analytics Association? 11

What would you want the WAA to do for you as a member? Would you want to be involved, or just pay for some benefits you could receive without really having to sink your valuable time into it (yes, it’s perfectly fine for you to pay and not put anything in, it’s why you’re paying!)? […]

How to craft an effective content development strategy 3

The old adage, “content is king,” really is true. Users engage with your content, search engines index your content, and the more great content you have, the better off you are, as a general rule. Driven heavily by competition in search and the expectation that more content will boost conversion rates, people who manage big […]

The purpose of web (or any) analytics 4

I just wanted to follow up on my last post with some personal thoughts, maybe refining the message a little bit. I’ve gotten some great feedback via twitter/facebook/conversations that got me thinking about this some more. What’s the purpose of web analytics? Now keep in mind, this is just how I have come to see […]