Monthly Archives: July 2011

The most important skill in web analytics 2

What is the most important skill and greatest determiner of your success in web analytics, out of the list below? Statistics Modeling Tool implementation Tool use Data visualization Reporting Teasing insight out of the data Marketing channel expertise Usability Information Architecture A deep understanding of your business Sales If you guessed “sales,” you are right. […]

Why a BI mindset can be BS 2

“All of your data, under one roof.” So good in theory, but in reality, the marketing promise has written checks the hiney is unable to cash. Data centralization is something that people have been working on for 50+ years. Our digital data warehouses are only one of the more current attempts at the myriad ways […]

Get your web analytics t-shirts. Bring the pain to #nerdshirtfriday 11

I’m going to be getting some t-shirts made up for conferences and other places we can unleash the full measure of our nerdiness. Before committing, I need to know if there’s some demand out there. Can you comment if you’re interested? If I get enough interest, I’ll get it all set up and post the […]

Analytics is everywhere. Take a break from the tools. 2

OK, last post of the week, I promise. While I was waiting to cross the street the other day, I noticed something that made me ask the question, “Who in the world thought that was a good idea?” About 50% of the cars making a right at this intersection were hitting the curb, ruining their […]