Monthly Archives: January 2012

6 keys to a killer career in web analytics 8

Every day, I become less of a dumbass, usually as a result of reflecting on what happens when I am one. Here are a few lessons I have learned that may be helpful to you, whether you are just getting started or if you’ve been doing this for a while. I hope you’ll add your […]

Avoid Firing a Cannon from a Canoe (how to make your analytics count) 2

For my birthday, I gave myself the gift of re-reading Dale Carnegie’s great masterpiece How to Win Friends and Influence People. In the very first chapter, Dale was explaining the research behind the book: the polls they conducted, other published material they researched, people they interviewed, etc. They reached a conclusion that sort of blew […]