Daily Archives: January 17, 2012

Avoid Firing a Cannon from a Canoe (how to make your analytics count) 2

For my birthday, I gave myself the gift of re-reading Dale Carnegie’s great masterpiece How to Win Friends and Influence People. In the very first chapter, Dale was explaining the research behind the book: the polls they conducted, other published material they researched, people they interviewed, etc. They reached a conclusion that sort of blew […]