Monthly Archives: October 2012

Why your dashboards suck, and 4 things you can do about it 8

Dashboards suck. Big time. Why? Because the people who build them are not thinking about their purpose. OH SNAP. Let’s put together a list of what dashboards are not for: Showing you what’s going on Updating stakeholders on key metrics Marrying data from different sources Offering a “heads-up” view of the business Yep, none of […]

The Real Housewives of Tag Management 2

I’ve been carefully avoiding writing about things like this for a few reasons. You don’t want to upset people. You don’t want to pick fights. Plus nobody trusts vendors anyhow. But the TMS space’s maturity levels have descended to a laughable state. Anyone who has been a partner, client, or potential client in the space […]