Another web analytics blog?

Welcome to Atlanta Analytics, a blog about web analytics.  But this isn’t another blog about how to do web analytics.  I could never hope to compete with Avinash Kaushik on that.  This blog, instead, is about how to get web analytics happening at your workplace.  It’s about how to prioritize analytics.  It’s about engaging stakeholders on a level that allows them not only to track their progress (reporting), but improve their products through the types of analytics projects and findings Avinash is so gifted at teaching us.

The purpose of this blog is not to make you a better analyst, per se, as much as it is to give already talented analysts a few ideas about how to increase the visibility of a department (or your own visibility, if you’re alone) that can change the future of an entire business.  Nobody that works on a web site has greater power to improve the bottom line than a good analyst.  And I mean nobody.

We’ll discuss a multitude of things around a handful of topics, notably:

  • How to hire good analytics people
  • Why implementation is the most important thing you’ve got going
  • Why it should be against the law for people to “specialize”
  • Some tips and tricks on the big tools out there
  • And more!
If you have any ideas for the blog or would like to contribute, please don’t hesitate to comment, which is the best way to get in touch.  With all the spam out there in the world right now, there’s no way an email address is going to work.
I hope that we all get something useful out of this, so please let me know how we can make this better for everyone.

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  1. Evan
    I stumbled upon your blog today,Congratulations on the new blog! i’ve enjoyed all the posts and look forward for more!


    Posted July 18, 2009 at 2:49 am | Permalink
  2. Anil,

    Thanks very much! I’m looking forward to writing a lot more and getting some conversations started, so please let me know if you have any topics you’d like to talk about on the blog…


    Posted July 22, 2009 at 5:22 pm | Permalink