Emer keeps calling me Mr. Grumpypants, so I’ll go with it for now. I’ll be speaking at Keystone’s killer event in Austin. Yes, I know that’s not enough to make you care. But here’s what is: Emer Kirrane of Yahoo Analytics will be there. She is awesome. John Lovett of Web Analytics Demystified will be [...]
Categories: Speaking
I grew up friends with a kid that was a year older than me. We were great friends, even through elementary school where the difference between being in one grade vs. the next was practically equivalent to 10 current-day years of maturity. Never was this more apparent than when I was just starting 4th grade [...]
Categories: Practicing Web Analytics
Just because it’s written doesn’t mean it’s true. I think we should read, and we should read a lot. But with everything we read, we need to ask if we really believe it. Don’t just take the author’s word for it. Don’t think that just because they got published that the ideas were vetted. Any [...]
Categories: About Web Analytics
Sometimes we let ourselves get a little rusty. It’s been a while since we talked to some people in our business who we don’t run into in the course of our daily routine or normal work. Companies are complex places. They’re complex like the olympics. Everyone is striving for a gold, but some people are [...]
Categories: Practicing Web Analytics
Ever wonder why “engagement” and “enragement” are spelled so similarly? Measuring engagement is tricky business, made even trickier by the use of esoteric indices and web-centric (as opposed to economics-centric) metrics to describe the concept. So, here are some thoughts on how to measure, evangelize, and create delta in engagement. First things first We have two [...]
Categories: Practicing Web Analytics
What is the most important skill and greatest determiner of your success in web analytics, out of the list below? Statistics Modeling Tool implementation Tool use Data visualization Reporting Teasing insight out of the data Marketing channel expertise Usability Information Architecture A deep understanding of your business Sales If you guessed “sales,” you are right. [...]
Categories: Practicing Web Analytics
“All of your data, under one roof.” So good in theory, but in reality, the marketing promise has written checks the hiney is unable to cash. Data centralization is something that people have been working on for 50+ years. Our digital data warehouses are only one of the more current attempts at the myriad ways [...]
Categories: Practicing Web Analytics
I’m going to be getting some t-shirts made up for conferences and other places we can unleash the full measure of our nerdiness. Before committing, I need to know if there’s some demand out there. Can you comment if you’re interested? If I get enough interest, I’ll get it all set up and post the [...]
Categories: Conferences
OK, last post of the week, I promise. While I was waiting to cross the street the other day, I noticed something that made me ask the question, “Who in the world thought that was a good idea?” About 50% of the cars making a right at this intersection were hitting the curb, ruining their [...]
Categories: Practicing Web Analytics
It’s been a long wait for the people who simply want to create or improve an offering and add value to peoples’ lives. The world has come up with some pretty great things to help businesses grow without actually doing anything better (and in some cases, like crap SEO content pages unfit for human use, [...]
Categories: About Web Analytics
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