Category Archives: Other Blogs

Use your suckiness this season to finally get buy-in Comments Off

New post over at Search Engine Land about how to get execs to finally realize the cost of not adopting SEO, landing page, cart, IA, usability, and other best practices and efforts through the year. Give it a read and let me know what you think. Are you gathering the opportunity cost data this season […]

Avinash Kaushik will make me completely unnecessary 1

Well, this should come as no surprise at all, but Avinash is continuing to write some really great posts, with an even-greater focus on how to get analytics really working in your business. His latest post, Keys to Web Analytics Maturity, dives deep into what is and isn’t making analytics work, and how he, his […]

Malcolm Gladwell on SEO – New Post Comments Off

A new post is up over at Search Engine Land. It’s titled Of SEO and Spaghetti Sauce, and it’s about the concept of creating better experiences that are more appropriate for your audiences. Most SEO is done on an existing site, and the site exists in one flavor. Just look at your average e-commerce site. […]

Does your funnel suck? Absolutely. Comments Off

A new one of my SEL posts is up today, and I even got to ride on Seth Godin’s shoulders for this one! Thanks for the help, Seth! Seth’s post is about marketers’ obsession with stuffing more people into the top of the funnel, while the funnel itself may suck. I couldn’t agree more. Have […]

New Search Engine Land post, have a read! Comments Off

A post of mine was published over at search engine land today, titled “Think Like a Generalist so You can Act Like a Specialist.” The post is about why specialists can sometimes make harmful contributions to the big picture when they don’t think about their trade in a more global context. Have a look!

New Search Engine Land Post – The Value of “Wasted” Marketing Dollars Comments Off

This post goes into why none of your marketing dollars are ever wasted, if you’re willing to put in the effort. Have a look and let me know what you think! I’ll try to be better about linking to the posts I do on other sites, but to get caught up, here you go: Search […]

Avinash Kaushik on Competitive Intelligence Tools Comments Off

Avinash wrote a great summary of competitive intelligence tools (CIs) and other good “market” data sources on his blog the other day, and it’s a must-read. We’ve been saying for years that all of these tools come with caveats, but people still look at tools like comscore and think that the numbers are real.  In […]