Every day, I become less of a dumbass, usually as a result of reflecting on what happens when I am one. Here are a few lessons I have learned that may be helpful to you, whether you are just getting started or if you’ve been doing this for a while. I hope you’ll add your [...]
Categories: Practicing Web Analytics
For my birthday, I gave myself the gift of re-reading Dale Carnegie’s great masterpiece How to Win Friends and Influence People. In the very first chapter, Dale was explaining the research behind the book: the polls they conducted, other published material they researched, people they interviewed, etc. They reached a conclusion that sort of blew [...]
Categories: Practicing Web Analytics
What would you tell your business if you found a tactic that was under-funded but has proven to consistently deliver real return for years on end? Something that has made the company a positive ROI for the entire time it’s been around, but where investment is just a fraction of what it could be and [...]
Categories: Practicing Web Analytics
There is a broken mindset out there that goes something like this: “If we hire the best people, if we have the best technology, we will be the best.” Not true. The problem with this is that people look at their companies like they might look at a race car. If we put the best [...]
Categories: Practicing Web Analytics
I grew up friends with a kid that was a year older than me. We were great friends, even through elementary school where the difference between being in one grade vs. the next was practically equivalent to 10 current-day years of maturity. Never was this more apparent than when I was just starting 4th grade [...]
Categories: Practicing Web Analytics
Sometimes we let ourselves get a little rusty. It’s been a while since we talked to some people in our business who we don’t run into in the course of our daily routine or normal work. Companies are complex places. They’re complex like the olympics. Everyone is striving for a gold, but some people are [...]
Categories: Practicing Web Analytics
Ever wonder why “engagement” and “enragement” are spelled so similarly? Measuring engagement is tricky business, made even trickier by the use of esoteric indices and web-centric (as opposed to economics-centric) metrics to describe the concept. So, here are some thoughts on how to measure, evangelize, and create delta in engagement. First things first We have two [...]
Categories: Practicing Web Analytics
What is the most important skill and greatest determiner of your success in web analytics, out of the list below? Statistics Modeling Tool implementation Tool use Data visualization Reporting Teasing insight out of the data Marketing channel expertise Usability Information Architecture A deep understanding of your business Sales If you guessed “sales,” you are right. [...]
Categories: Practicing Web Analytics
“All of your data, under one roof.” So good in theory, but in reality, the marketing promise has written checks the hiney is unable to cash. Data centralization is something that people have been working on for 50+ years. Our digital data warehouses are only one of the more current attempts at the myriad ways [...]
Categories: Practicing Web Analytics
OK, last post of the week, I promise. While I was waiting to cross the street the other day, I noticed something that made me ask the question, “Who in the world thought that was a good idea?” About 50% of the cars making a right at this intersection were hitting the curb, ruining their [...]
Categories: Practicing Web Analytics
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