OK, last post of the week, I promise. While I was waiting to cross the street the other day, I noticed something that made me ask the question, “Who in the world thought that was a good idea?” About 50% of the cars making a right at this intersection were hitting the curb, ruining their [...]
Categories: Practicing Web Analytics
You haven’t been trained on that. You don’t have enough direction. People won’t cooperate long enough to make things happen at your company. There isn’t a process for this. Tell me how I prioritize this against the 100 other things I’m doing. That’s not how things are done around here. Maybe you just aren’t meant to [...]
Categories: Practicing Web Analytics
Often, in life, I’ll take a look back and realize I’d been aiming for the wrong target for a long time. Once I understood something that gave me a more complete picture of that part of the world, my efforts were much more productive and the results started pouring in. These discoveries are always a [...]
Categories: Practicing Web Analytics,Web Analytics in Business
A conversation I just had with the great sage, Keith Burtis, got me thinking about something. He is working on a model for what it takes to be successful online; it’s a four-pillar model including: Strategy Creative Analytics Development Let’s say the strategy is something that the CEO will handle, and the development is functional, [...]
Categories: Practicing Web Analytics
OK, here it is: Your challenge for this week is to look at all of the traffic that doesn’t convert. Doesn’t buy. Doesn’t sign up for your newsletter. Doesn’t download the whitepaper you’ve stuck behind a lead form.* What was the point of those visits? What were those people trying to achieve? Achieving that goal [...]
Categories: Practicing Web Analytics
So, another day, another bunch of tweets about paid vs. free analytics tools. I’ve been wanting to weigh in on this for some time now, but it’s always been a struggle to not come across as a defender of free tools or sound like I’m coming down on paid tools. The truth is, I love [...]
Categories: Practicing Web Analytics
At the Outback, they try to promote a laid-back and personal experience. The waiters are friendly and willing to do what it takes to make you happy and enjoy your experience. And when they take your order, they sit right down in your booth with you, plop their notepad down on the table, walk you [...]
Categories: Practicing Web Analytics,Web Analytics in Business
Go through this exercise, and you will instantly matter more than you ever dreamed possible. Here are the steps: Get a membership at an online broker like e*trade. Buy 1 share of your company’s stock. Make it move. The big disconnect in web analytics is that we keep talking about how what we do is [...]
Categories: Practicing Web Analytics
I was doing my morning reading today and read Seth Godin’s most recent post “Who will say go?“. I think the post is different than the title may lead you to believe, but then again, I’m not a writer… Please read that post before continuing with this one (it’ll take you about a minute to [...]
Categories: Practicing Web Analytics
When someone asks you “what is the average click through rate for Google,” or, “what is a good conversion rate,” find a kind way to let them know that the question is unanswerable, or that the answer is counterproductive. For years, we’ve been answering unanswerable questions in an effort to appear smart and helpful, or [...]
Categories: Practicing Web Analytics
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