Category Archives: Tag Management

Honest Talk About Tag Management (TMS) and Site Speed 1

Do tag management systems (TMS) make web sites faster? Yes! Does this differentiate them? Sometimes, but not a whole lot. Has a customer ever left one of the major TMSs on the basis of poor site performance (or better performance from a competitor)? Not to my knowledge. How much should site performance influence my TMS […]

The Real Housewives of Tag Management 2

I’ve been carefully avoiding writing about things like this for a few reasons. You don’t want to upset people. You don’t want to pick fights. Plus nobody trusts vendors anyhow. But the TMS space’s maturity levels have descended to a laughable state. Anyone who has been a partner, client, or potential client in the space […]

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