Category Archives: Web Analytics News

Google Analytics Advanced Segment and Custom Report Sharing Going Live…soon Comments Off

So, the fabled sharing of custom reports and advanced segments is live for select logins in Google Analytics.  Guessing this means that we’re going to see this feature released live very soon! Google Analytics’ Advanced Segments are a powerful way of defining just the cross-section of information that you’d like to see a report for. […]

Getting mobile right isn’t going to be easy 1

Many of you probably saw the same email I received yesterday about a whitepaper produced by Tealeaf and semphonic, discussing the virtues of both engaging with and measuring the behavior of mobile web users. I find myself reflecting on this piece with mixed emotions.  Lines like, “the recent entrance of Apple … into the mobile […]