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	<title>Atlanta Analytics</title>
	<link>http://www.atlantaanalytics.com</link>
	<description>A blog about web analytics and her role in business, hailing from the ATL</description>
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		<title>What are the REAL web analytics tools?</title>
		<description><![CDATA[
			
				
			
		
Well, my grumpy old men streak continues: not only do I not love the definition of web analytics, I am also finding myself fussing about what we consider our web analytics tools; the things we use as web analysts that help us do the job. Tools imply two things: mechanical advantage and outcomes (hammers increase your [...]]]></description>
		<link>http://www.atlantaanalytics.com/practicing-web-analytics/what-are-the-real-web-analytics-tools/</link>
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		<title>Google SSL keeps everything a secret</title>
		<description><![CDATA[
			
				
			
		
Google announced a secure version of their search, located at https://www.google.com. This is great if you&#8217;re worried about the black helicopters, but for analytics, this is very not great at the moment.
As good buddy and coworker Brian Ussery pointed out yesterday, when you come from https, for security reasons, your referral data is NOT retained. [...]]]></description>
		<link>http://www.atlantaanalytics.com/practicing-web-analytics/google-ssl-keeps-everything-a-secret/</link>
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		<title>A [hopefully] clearer picture of the future analyst</title>
		<description><![CDATA[
			
				
			
		
Thanks to everyone who read last week&#8217;s post &#8220;I don&#8217;t want a web analytics job.&#8221;
A dude in Ottawa replied to me that he wrote a follow-up post, and I think it&#8217;s very good, but I have a few follow-up notes.
Atlanta Analytics posts are all about fanning the flames and pushing for change in this industry [...]]]></description>
		<link>http://www.atlantaanalytics.com/about-web-analytics/the-job-i-do-want-to-be-clear/</link>
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		<title>I don&#8217;t want a web analytics job</title>
		<description><![CDATA[
			
				
			
		
I&#8217;ve been getting a lot of nice emails from recruiters lately, and I really appreciate everyone&#8217;s interest. It makes me feel special!
But I&#8217;m sorry to tell you that I really don&#8217;t want a &#8220;web analytics job.&#8221; Not now, not ever in my future. And neither do your best analytics people.
Web analytics jobs, as they are [...]]]></description>
		<link>http://www.atlantaanalytics.com/web-analytics-in-business/i-dont-want-a-web-analytics-job/</link>
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		<title>How Does Google Analytics handle 301 and 302 Redirects?</title>
		<description><![CDATA[
			
				
			
		
I&#8217;ve seen this question a zillion times, so please link the hell out of this so it shows up in search results and helps people (Matt Cutts, please ignore the previous statement, I&#8217;m just trying to help people). I also posted this at the Google Analytics help forums and will do a post on Search [...]]]></description>
		<link>http://www.atlantaanalytics.com/practicing-web-analytics/how-does-google-analytics-handle-301-and-302-redirects/</link>
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		<title>Web analytics sucks, and it&#8217;s nobody&#8217;s fault</title>
		<description><![CDATA[
			
				
			
		
I keep having to come back to the same conclusion when trying to win people over or convince them of an idea: it&#8217;s not their fault.
Businesses are a tough animal. They&#8217;re tough because they have to live somewhere on this spectrum of control and fantasy, where one end is an organized, over-specialized, decisions-by-committee setup and [...]]]></description>
		<link>http://www.atlantaanalytics.com/web-analytics-in-business/web-analytics-sucks-and-its-nobodys-fault/</link>
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		<title>A Better Definition of Web Analytics</title>
		<description><![CDATA[
			
				
			
		
In my presentation yesterday (thanks to everyone who came!), I mentioned a new definition of web analytics after seeing how lame the definition on wikipedia is:
Wikipedia: &#8220;web analytics&#8221;
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
It&#8217;s not that this definition is wrong. It&#8217;s more [...]]]></description>
		<link>http://www.atlantaanalytics.com/practicing-web-analytics/a-better-definition-of-web-analytics/</link>
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		<title>Speaking at AiMA Web Analytics SIG today</title>
		<description><![CDATA[
			
				
			
		
If you&#8217;re bored, hungry, and want to talk about being a rock star web analytics dude, come to Maggiano&#8217;s Buckhead for heaping portions of pasta and reality.
The topic today is how to get web analytics taken seriously in your organization.  When analysts cover the front page of the Wall St. Journal, why can&#8217;t we get [...]]]></description>
		<link>http://www.atlantaanalytics.com/speaking/speaking-at-aima-web-analytics-sig-today/</link>
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		<title>Avinash Kaushik on Competitive Intelligence Tools</title>
		<description><![CDATA[
			
				
			
		
Avinash wrote a great summary of competitive intelligence tools (CIs) and other good &#8220;market&#8221; data sources on his blog the other day, and it&#8217;s a must-read.
We&#8217;ve been saying for years that all of these tools come with caveats, but people still look at tools like comscore and think that the numbers are real.  In truth, [...]]]></description>
		<link>http://www.atlantaanalytics.com/uncategorized/avinash-kaushik-on-competitive-intelligence-tools/</link>
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		<title>Speaking at SMX Toronto &#8211; Discount Code!</title>
		<description><![CDATA[
			
				
			
		
I&#8217;m going to be up at SMX Toronto / eMetrics Toronto in early April.  These are great conferences and you should go, too.
If you&#8217;re going to go, use this SMX discount code and save some Canadian dollars: SEDISCOVER15.
I&#8217;m going to be on a panel, so it&#8217;s not exactly a keynote, but it should be a [...]]]></description>
		<link>http://www.atlantaanalytics.com/uncategorized/speaking-at-smx-toronto-discount-code/</link>
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