Help!

If you’re looking for some help for your business, you are not alone. But the good news is that there are some truly talented people out there that can help you get the ship righted.

You may have noticed that I don’t talk about where I work or my company, Search Discovery at all in my posts, and I plan on keeping it that way in posts to preserve the integrity of the blog. But if you need help, you’ve come to the right place.

If you are looking to make a change in your own business, hiring a web analytics consultant can be a great move. A true expert will help you decide where the person or department should live, how web analytics will work in your organization with its specific set of needs, and will consult with you along the way, ensuring success.

My personal history is implementing and using web analytics tools and techniques for some of the biggest (and not-so-biggest!) brands on the web, having completed over 150 implementations and implementation repairs of Adobe Omniture SiteCatalyst, Insights, WebTrends, Coremetrics, and Google Analytics (my obvious favorite) for brands like MTV Networks, H&R Block, AutoTrader.com, Leading Hotels of the World, and others. But, of course, implementation is only the start (although it’s almost always done poorly)!

Web analytics will then reveal new product and marketing opportunities, ways of improving efficiency and operations, and will help your organization allocate budget and execute well in a competitive marketplace.

If you’d like to reach out, let’s talk about what you are trying to accomplish, and if I can’t help you directly, I have a lot of people I respect and trust in this industry to get it right for you and your business. Send me an email.

What are you looking for?