New Search Engine Land Post – The Value of “Wasted” Marketing Dollars

This post goes into why none of your marketing dollars are ever wasted, if you’re willing to put in the effort. Have a look and let me know what you think!

I’ll try to be better about linking to the posts I do on other sites, but to get caught up, here you go:

Search Engine Land Posts:

How to hire a good web analytics person

How to look smarter by dumbing it down

Heads up about GA asynch

Getting the credit you deserve – the importance of implementation quality

The real value of web analytics – stop focusing only on what and why; look at HOW

Google Analytics new feature: “Please God Tell Me What To Do” – April Fool’s

Improve your campaigns with smart cross-selling – this one earned me an email from a VP at one of the companies I mention. Not necessarily a friendly email, but with a happy ending. You’ll probably get it when you read it… ­čÖé

Don’t let analytics data deceive – Why assuming “intrinsic value” can steer you into the gutter

Analytics, PPC, and SEO: So happy together – why none of these disciplines can work without the others

Is web analytics easy or difficult? – this one unfortunately was met with some frustration from Avinash, who I respect a great deal. I felt pretty crummy about the outcome, but I still think it’s a very useful post.

Make Google Analytics your SEO watchdog – some tips for things you can check in GA (or any other tool) to keep tabs on your SEO efforts

How to choose a web analytics solution – some new questions to ask/think about in this frustrating process…


Business.com Post (more coming):

B2B Web Analytics – a very introductory and short piece (I have difficulty keeping things short, if you haven’t noticed) on B2B web analytics, what to look for, how it’s different from B2C, etc.


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