Use your suckiness this season to finally get buy-in

New post over at Search Engine Land about how to get execs to finally realize the cost of not adopting SEO, landing page, cart, IA, usability, and other best practices and efforts through the year. Give it a read and let me know what you think. Are you gathering the opportunity cost data this season to prove your value next year?

Read the post

This year is more or less lost (yes, it’s too damn late!). So learn from it!


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