Speaking at SMX Toronto – Discount Code!

I’m going to be up at SMX Toronto / eMetrics Toronto in early April.  These are great conferences and you should go, too.

Evan LaPointe at SMX TorontoIf you’re going to go, use this SMX discount code and save some Canadian dollars: SEDISCOVER15.

I’m going to be on a panel, so it’s not exactly a keynote, but it should be a fun discussion on important metrics for SEO and search in general.  What should you be looking at, how to interpret it, and how to avoid the pitfalls.

Here’s the description from the SMX Toronto site:

Search Analytics

[SA-2] Defining SEO and PPC Measures for Success
SEO and PPC campaigns offer unmatched opportunities for measurement, testing and refining. However, to fully take advantage of these opportunities we need to define the metrics, points of conversion, content consumption or actions completed that indicate success. In this session advanced SEM professionals will discuss how Success Metrics or Key Performance Indicators (KPI) are determined and show examples of how KPI are used both real time and historically to measure the efficiency of a campaign, the success of SEO, or the real time results of an integrated marketing program.