The 4 Best Conversion-Enhancing Landing Page Designs. Ever.

I’ve had a lot of experience with landing page designs in the past. You could call me a landing page expert. Maybe even a genius.

So, to give back to the community who has given me so much, I present my most conversion-optimizing landing pages, ever.

Here’s the page we started with (go ahead, click it):

Super Vacation Cruises – Caribbean Savings Package

First, you’re going to want to make that button more noticeable.

Design 1: Button Enhancement

This ensures MAXIMUM click through rate. Some clients, in very rare cases, experienced slightly higher bounce rates. In those cases, I recommend this:

Design 2: Button Accessibility

MAXIMUM conversion. I am not kidding.

Next, you’re going to want to boost conversion rate more directly

When you’re done with these girly button approaches, it’s time to boost conversion directly:

Design 3: Conversion path optimization

By simply reducing the conversion path length to exactly zero steps, you will see the ROI of your paid search campaigns skyrocket. No, I am not kidding. This takes some tricky programming (I know some good guys in Romania), but it’s totally doable in a weekend.

Testing, for the noncommittal crowd

Finally, for those sissies out there that can’t put a stake in the ground and decide on one design, you’ll want to do some testing. But testing can take forever, especially if you don’t have huge traffic volumes. In that case, you’re definitely going to want to employ this next design:

Design 4: LIVE Multivariate Testing

You no doubt saw that every user is exposed to EVERY test variant on all page views. Bam, problem solved. No more waiting for enough volume for “statistically schtamistically” significant crap. No more worrying about cookies and keeping the test “clean” or any of that crap. Just give them both barrels.

No excuses

If you’re not feeling inspired yet, I recommend you pick up the closest copy of Eat, Pray, Love and a full sheet chocolate cake and go cry somewhere with a bunch of cat owners. Man up and get to optimizing.

Next

For some more silly analytics stuff, check out some horribly-drawn web analytics comics.

Or, if you’re the serious type, just have a look around.

But first, you might want to consider whether a friend could use some maximum conversion tips. They probably have a bunch of actual work that needs interrupting.


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7 Comments

  1. Awesome stuff. Very funny. 🙂
    @KeithBurtis

    Posted June 27, 2011 at 4:05 pm | Permalink
  2. Tracy

    Evan!! This is hysterical!! I actually thought it was a serious piece until I clicked the first link – hahaha! love it!!

    Posted June 27, 2011 at 4:52 pm | Permalink
  3. AdamKay

    “Hey mon, bring your coconuts to the Caribbean!” Love it.

    Posted June 27, 2011 at 4:54 pm | Permalink
  4. Brilliant! Like Tracy, I thought this was serious until I started clicking on the links.

    Posted June 28, 2011 at 11:04 am | Permalink
  5. Evan, Hi. Very humorous. These enhancements could be an entire presentation. Thx for a good laugh. Rob

    Posted June 28, 2011 at 10:43 pm | Permalink
  6. Good collections. I love them. Thanks.

    Posted July 7, 2011 at 10:35 am | Permalink
  7. Nice work, I have to try that expanding button!

    Posted January 23, 2013 at 8:08 pm | Permalink

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