Comments on: Adobe buys Omniture – what to make of it? http://www.atlantaanalytics.com/web-analytics-news/adobe-buys-omniture-what-to-make-of-it/ A blog about web analytics and her role in business, hailing from the ATL Mon, 26 Jul 2010 08:47:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: EG Online Marketing http://www.atlantaanalytics.com/web-analytics-news/adobe-buys-omniture-what-to-make-of-it/comment-page-1/#comment-3286 EG Online Marketing Thu, 08 Oct 2009 12:16:46 +0000 http://www.atlantaanalytics.com/?p=192#comment-3286 I believe knowledge is key. Google learns more about people than anyone else. Trends, tendencies, etc.... We know Adobe wants google to rank flash and articles have been released saying that they are working together on it. I think this is an important factor for Adobe. Maybe they want to build in their own analytics like you said. Either way knowledge is power and where you have power you have the opportunity to make money. I believe knowledge is key. Google learns more about people than anyone else. Trends, tendencies, etc….

We know Adobe wants google to rank flash and articles have been released saying that they are working together on it. I think this is an important factor for Adobe. Maybe they want to build in their own analytics like you said.

Either way knowledge is power and where you have power you have the opportunity to make money.

]]> By: Mike http://www.atlantaanalytics.com/web-analytics-news/adobe-buys-omniture-what-to-make-of-it/comment-page-1/#comment-3060 Mike Mon, 21 Sep 2009 23:39:43 +0000 http://www.atlantaanalytics.com/?p=192#comment-3060 Good article. My first reaction was the potential to truly integrate tracking with Flash - but that seems like swatting a fly with a steamshovel. You shouldn't really have to acquire the whole company to do that. I'm with you on the 'they got a deal' piece, but there's gotta to be more to Adobe's angle than that... Good article. My first reaction was the potential to truly integrate tracking with Flash – but that seems like swatting a fly with a steamshovel. You shouldn’t really have to acquire the whole company to do that. I’m with you on the ‘they got a deal’ piece, but there’s gotta to be more to Adobe’s angle than that…

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