Daily Archives: February 28, 2011

To be most helpful on ridiculous questions, just say no 2

When someone asks you “what is the average click through rate for Google,” or, “what is a good conversion rate,” find a kind way to let them know that the question is unanswerable, or that the answer is counterproductive. For years, we’ve been answering unanswerable questions in an effort to appear smart and helpful, or […]